During CES 2019 there were a bunch of dazzling OLED TVs on display that promised better image quality than the LCD sets that made up most TVs at the show. Sony has now thrown down the gauntlet by announcing pricing for its brand new range of gorgeous OLED TVs.

Sony’s new 4K OLED TV starts at $2,499.99 for an A8G 55-inch unit with the TV