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Burger King Sparks Outrage, Possible FTC Violation After Hijacking Twitch Donations For Ad Campaign

  • Aug 23 / 2020
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Hi Tech

Burger King Sparks Outrage, Possible FTC Violation After Hijacking Twitch Donations For Ad Campaign

Burger King Sparks Outrage, Possible FTC Violation After Hijacking Twitch Donations For Ad Campaign
On August 18, Ogilvy, an ad campaign company, dropped an ad for Burger King, which stirred up some ire among Twitch streamers and the gaming community alike. In the offending ad (linked below), an account called THE_KING_OF_STREAM_US goes across different Twitch channels, donating a certain amount of money corresponding to a menu item at Burger

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